Research Project

Research Project

Research Project


The research will evaluate the information systems related solutions within a set up of an organization. Further, the paper will introduce the various aspects in regards to the information systems and their importance to the management of the organization. There are two types of information systems which will be evaluated in terms of the benefits of their operating system to the organizations and brief ways in which they work. One of these systems which will be discussed is the electronic records management systems. The importance to the organization is to provide and to maintain records within a classified scheme, disposal schedules, application retention, and controlling access and use of information in the organization. Besides, it is a software-based system with an example of such systems being Enterprise content management. The other information system discussed is the customer relationship management system. The importance to the organization is to assist in is a strategizing the operations which are applied in various departments to improve the retention of potential customers

Module 5.3 Research Project: Submission 2 – MGMT 221

The development of an information system in an organization is vital to assist in the operations. Further, these systems are the set of components which work together to manage data processing and storage system. The role is to support various aspects in running the organization such as making a decision, analyzing data, keeping records as well as communications. Notably, these information systems also combine the application of hardware, software, and the telecommunication networks which allow a company to gather and analyze the sales activities data by defining the specific targeted groups for customer satisfaction. Therefore, understanding the information system related to electronic records management and customer relationship management can be useful to achieve the objectives in an organization.

The electronic records management systems are a set computer program which is designed to keep and track records within a company. Further, the established software may be essential in the management creation as well as maintaining records within a classified scheme, disposal schedules, application retention and controlling assess and use of information in the organization (Laudon, & Laudon, 2016). The development of an electronic record management system needs to capture the records of the business systems and its applications with the involved parties. Besides, this information system does not have a similarity in implicit metadata for physical records; therefore, the extent of metadata which may require a more significant attribution. Electronic data can be made up of several distinct parts that can be used in managing reservable objects and reconstruction of a reliable and authentic replica of the original record (Penn, & Pennix, 2017). The development of this information system has evolved over the past decades with an increased demand on the use by most of the companies in the contemporary world. The evolution can be traced from the need to ensure the promotion of documents to protect them from changes over time. More importantly, the concept of electronic record management was to manage the retention and disposal of records as well as maintain the auditable track of actions taken by a company.

There are various types of an electronic records management system which have been established in the market. Enterprise content management is one of the most used methods by vendors to manage their data and records in operational activities. Many of the companies have been seeking a framework of software which can support all their needs for records, content, document collaboration, and records management (Laudon, & Laudon, 2016). As a result, the response in the market led to the integration of enterprise content management solutions. Substantially, this information system defines the strategies, tools, and methods that can be applied in storing, preserving, and also delivering content and related document for organizational processes. Enterprise content management system is essential because it covers the scope of information used by an enterprise through electronic filing within a database print stream. There are three categories of vendors which service this information system technology. One of these categories is the point solutions where the suppliers were offering a pitch for small to medium organizations for addressing the specific challenge (Laudon, & Laudon, 2016). The other one is the electronic document and records management, which offers a combination of capture document, records management, and often business process management functions — these focus on servicing the management of records in large organizations with a regular framework of high-level records management. Lastly, the framework which integrates enterprise content management which offers a wider variety of software to embracing document, records, content, and knowledge management solution.

The application of electronic record management has various benefits which can be achieved for many organizations. The facilitation of collaboration is one of the benefits which can be experienced in the use of this information system. Substantially, this is determining through collaboration between different stakeholders that enhance the operations, outsourcing, and development to be easily solved. The electronic record platforms are essential to improve the services of both internal and external activities into convent workflows, approvals of reviews and authorizing transactions (Penn, & Pennix, 2017). Similarly, it also improves the timeliness and increased document security and control in the development of paramount and regular market reasons. The regulation of contents needs to be sensitive with adequate security and control t avoid loss information from the company.

Customer relationship management system is a strategy which is applied in most organizations to improve the retention of potential customers. This information system aims to assist companies to connect with customers, enhance their profitability, and enhance streamline processes.  Further, customer relationship management can also leverage across business units with the typically need to ensure a robust and highly configurable needs of the company.  There are various features of this information system which needs to be put into consideration for it to be complete. The system is more than technology because it displays other integrated business resources to achieve its objective (Zerbino, Aloini, Dulmin, & Mininno, 2018). One of the features is the support system for the customer-centric strategy, which details customer experience. The focus of this feature entails the design of the experience, customer leadership, feedback, drives metrics that matter for customer management. The centralization of data is another feature which assists in combining all the sales, marketing, and customer service information into a central point (Laudon, & Laudon, 2016). The use of this information can then be applied to measure, keep tracking the marketing system as well as customer services activities within a company. Lastly, the automates of customer business process which details the budgeting and planning process for the company.

The benefits of customer relationship management vary depending on the level of operations of an organization. However, there is general importance which can be experienced by any company that uses this system. The sales teams can use customer relationship management to assist in understanding their sales within the market. The system can generate reliable information regarding the process of every team members in their duties to obtain sales targets. Conversely, this would, in turn, enable the management to focus on the production of goods and services. The marketing team and customer service teams can also benefit from the information produced by the customer relationship management (Zerbino, Aloini, Dulmin, & Mininno, 2018). The marketing department can forecast on a reliable and accurate opportunity by mapping the entire activities of the customers in terms of purchasing power likes and dislike of various preference goods.  The customer service team, on the other hand, can improve their communication by effectively channeling their issues into reliable outlets to reach their customers. These platforms of communications can assist the to track leads of unsatisfactory response to valued customers.

The supply chain management systems entail the management of the flow of goods and services which involves the movement as well as storage of raw materials, finished products from the production to the consumption point and the development of work-in-progress inventory. Further, these systems are also essential in the interconnection of networks, node and channel businesses, which combines the provision of services and goods needed by the customers in the supply chain management system. The focus of the supply chain systems is to involve active streamlining of the supply side of business activities to assist in maximizing the customer value and also to gain a competitive advantage within the marketplace (Liu, Ke, Wei, Gu, & Chen, 2010). Substantially, it is essential to note that supply chain management systems can also be useful to represent an effort for the suppliers to develop and implement the supply chains that are economically possible. In this regards, it is crucial to outline that the supply chain activities often span on procurement, product lifecycle management, supply chain planning order processing, and logistics management. 

In the contemporary, the application of supply chain management has advanced to technologies that suit the latest iteration of industrialization that is associated with machine planning, automation, internet of things, and sensors. The aim of these aspects are focused on transforming the way companies manufacture, conduct distribution of new products and services to the targeted markets, and also maintain their operational processes (Liu, Ke, Wei, Gu, & Chen, 2010). The integration of systems in supply chain management have influenced the operational process in the contemporary world in various ways. For instance, the function of maintenance encompasses the fact that enterprises would typically wait until a machine from a malfunctioned can be fixed through the use of smart technology. Besides, there is a possibility to predict any failure before it takes place and then makes the appropriate steps to prevent such interactions of supply chain management within an organization. Nonetheless, it is essential to understand that there are various benefits which can be achieved through the use of a supply chain management system within a company. One of the areas which have been improved through the use of this integration is enhancing efficiency and customer satisfaction (Laudon, & Laudon, 2011). Historically the focus of supply chain management has been to reduce the costs of operations in any company. These needs have been further improved to enhance customer experiences to be dependent on the products and services of the company. The experiences developed to consist of customer loyalty as predicted through the application of these systems, which in turn assist to accurately fulfill customer expectations.

The database management system is one of the information systems which assist in providing technological solutions through optimization, retrieval, and management on the storage of data from databases.  Further, the database management systems are also useful because they offer a systematic approach in the management of various interface for the users and workloads to accessing their operating systems. Notably, it is essential to put into considerations the multiple components of database management systems which are applied in an organization. The software is one of the primary database management systems which are considered as a management console to interact with as well as manage databases. The aim of the software assists to create, manage, and access the process in the databases (Hoffer, Ramesh, & Topi, 2011). Data is also another component which needs to be put into consideration. The database management system contains operational data with records accessed to perform essential functions. Moreover, the data may consist of the files such as information from the administration, index files, and data dictionaries. These are used in the representation of data flows, structure, ownership as well as relationships to other objects. The procedures and database languages can also be defined as the other component. The procedures are mainly the instructions that are used for database management to guide the users in modifying and designing process in the databases. The database languages, on the other hand, are essential in supporting the access, modification, storage, and also retrieving data from the databases. Lastly, other components of the database management system consist of a query processor, database, engine, reporting, and manager. The query process is one of the fundamental elements which acts as the intermediary which exist between the users and data engine of the database management system (Hoffer, Ramesh, & Topi, 2011). The aim is to help in communicating query requests. The database manager and engine are used to handle data and queries at runtime by performing an associated functionality within the databases. The database engine, on the other hand, is the core software that can perform the functions which are associated with storage and retrieval purposes.

The database management systems are also crucial in linking the creation of management of data. There are various benefits which need to be understood by any organization through the application of a database management system. One of the advantages it is required for data to access within the company because it is dependent on a programming language referred to as query language (Färber, Cha, Primsch,  Bornhövd,  Sigg, & Lehner, 2012). Similarly, it is also needed for maintaining strong relationships between data. The aim of this is to allow data tables to have a relationship with one another. These may consist of information about the data of employees, products, and services, among others.


In general, the development of information systems within an organization is essential in modern markets. The level of competition experienced by different companies is challenging without the application of these tools. The primary objective of information technology systems is to improve communication, customer satisfaction, and profitability in the long run. Therefore, the use of electronic records management and customer relationship management systems are vital to improve in the service delivery of goods and services for organizations in the contemporary market. The supply chain management is useful for a company to manage the flow of goods and services. These, in turn, enhance the involves the movement as well as storage of raw materials, finished products from the production to the consumption point and the development of work-in-progress inventory. On the other hand, the database management system is also an information system which assists in providing technological solutions through optimization, retrieval, and management on the storage of data from databases of a company.


Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education India.

Penn, I. A., & Pennix, G. B. (2017). Records management handbook. Routledge.

Zerbino, P., Aloini, D., Dulmin, R., & Mininno, V. (2018). Big Data-enabled customer relationship management: A holistic approach. Information Processing & Management54(5), 818-846.

Liu, H., Ke, W., Wei, K. K., Gu, J., & Chen, H. (2010). The role of institutional pressures and organizational culture in the firm’s intention to adopt internet-enabled supply chain management systems. Journal of Operations Management28(5), 372-384.

Laudon, K. C., & Laudon, J. P. (2011). Essentials of management information systems. Upper Saddle River: Pearson.

Färber, F., Cha, S. K., Primsch, J., Bornhövd, C., Sigg, S., & Lehner, W. (2012). SAP HANA database: data management for modern business applications. ACM Sigmod Record40(4), 45-51.

Hoffer, J. A., Ramesh, V., & Topi, H. (2011). Modern database management. Upper Saddle River, NJ: Prentice-Hall,.

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